Burton Hall & Associates, LLC
98 North Fifth Street
Park Ridge, NJ 07656
201.307.1344  |  201.307.9443

Volvo Cars
Customer Relationship Management
Best Roads CD

Volvo Cars directed BH&A to create a gift as part of an owner loyalty program.

Burton Hall & Associates solution
Working with Automotive writer Larry Griffin, BH&A created the “Best Roads” CD. The CD provided the viewer with the ability to select a geographic area in the USA and view recommendations supported by visuals and descriptions for the most scenic roads in that area.