Volvo Cars
Salesperson Competition

Challenge
Volvo Cars asked BH&A to develop and produce a 20 minute video that demonstrated the key elements of an effective selling interaction utilizing the performances of the 8 national finalists competing in the Volvo S80 Walk-around Championship. The intended use was as a training tool for North American sales personnel.

Burton Hall & Associates solution
BH&A staged the competitive event that included a full studio environment with live judging and captured the event with a 3-camera shoot. At the end of the day all contestants received an edited DVD of their performance. As well, BH&A provided an edited video that was shown at the awards dinner that evening.