FLM Graphics Corporation
Develop comprehensive
marketing game plan

Challenge
FLM senior management wanted to create an open environment for marketing and sales personnel to promote a free exchange of ideas that would contribute to developing a comprehensive marketing game plan.

Burton Hall & Associates solution
BH&A sat down with management to identify key concerns that would be address in meetings with marketing and sales personnel and facilitated by BH&A. BH&A focused the meetings around topics that would translate into more potential sales. Topics included identifying existing conditions, challenges, opportunities and constructive recommendations to enhance market share, profitability and brand value.