Warner-Lambert
Global Go-To Market Initiative
Support materials

Challenge
A significant challenge for the pharmaceutical industry is the need to reduce lost sales due to the time it takes to get a successful drug to market.

Burton Hall & Associates solution
In developing the concept of "Theory to Therapy" BH&A provided a conceptual focus for the roll-out of a global initiative in five languages to develop awareness and promote best practices for reducing Go-To-Market time.