Burton Hall & Associates, LLC
98 North Fifth Street
Park Ridge, NJ 07656
201.307.1344  |  201.307.9443

Volvo Cars
Safety Campaign
The Elephant in the Back Seat

Volvo challenged BH&A to create a visual vehicle to communicate the danger to the child and front seat occupants of an unbelted child in a back seat.

Burton Hall & Associates solution
Creation of the “Elephant in the Back Seat” visual concept utilized in a lenticular display card that provided 32-frames of motion, a display poster, hanging banner and window decal.