Volvo Cars
Safety Campaign
The Elephant in the Back Seat

Challenge
Volvo challenged BH&A to create a visual vehicle to communicate the danger to the child and front seat occupants of an unbelted child in a back seat.

Burton Hall & Associates solution
Creation of the “Elephant in the Back Seat” visual concept utilized in a lenticular display card that provided 32-frames of motion, a display poster, hanging banner and window decal.