BMW
BMW University
Quick Reference Guide

Challenge
BMW sought to transition to a web-based Product Knowledge on Demand technical information system. It called upon Burton Hall & Associates to tackle the challenge of creating a comprehensive explanation of its Global EfficientDynamics strategy.

Burton Hall & Associates solution
BH&A utilized its significant automotive experience and web expertise to supply the BMW PKoD system with a sophisticated, detailed and comprehensive explanation of BMW's global strategy for the continued production of Ultimate Driving Machines in a world concerned about energy resources.