Burton Hall & Associates, LLC
98 North Fifth Street
Park Ridge, NJ 07656
201.307.1344 | 201.307.9443
burton@bhallassoc.com
Volvo Cars
Public Relations - Ad
"Brick Walls"
Challenge
Volvo Cars Public Relations Department asked BH&A to create an ad directed at journalists. For placement in a press guide, it was to both reinforce Volvo core values and promote Volvo’s commitment to expeditiously respond to journalists’ requests with accurate information.
Burton Hall & Associates solution
"Brick Walls" utilized "spokes crash dummy," Clive Alive, to deliver the message. |
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